Case study · B2B SaaS / Adtech
B2B SaaS Lifecycle Email Programme
A six-email programme for a B2B adtech platform in a regulated industry: case studies, feature announcements, win-back and a technical newsletter — compliance-aware throughout.
The emails
Real designs, straight from the programme.






What made it work
The approach.
Clean B2B design system across every email type
Case-study format that sells without shouting
Churned-client win-back sequence
Regulated-industry compliance awareness baked in
60+Email clients tested
41Real emails in portfolio
£95Single email, from
24hFixed quote turnaround
Deliverables
What you receive with this programme.
Custom design files (Figma) — yours to keep
Hand-coded, commented HTML files
Render-test report across 60+ email clients
Dark mode & Outlook verification
Upload & setup in your email platform
Mobile-ready responsive build
Accessibility & alt-text pass
Post-launch tweak round included
Platforms
Built for the platform you already use.
KLAVIYOMAILCHIMPSHOPIFY EMAILOMNISENDHUBSPOTANY ESP · RAW HTML
Every project is designed for your platform's editor and set live in your account — see Klaviyo email design or Mailchimp templates.
More from the studio




















Learn the approach
Guides worth your time.
£95 / fromSingle email — designed, coded, tested & uploaded
£295 / fromFlow package — 3–5 emails, connected in your platform
Want something like this?
This programme combined custom email design with hand-coded HTML development — the same end-to-end service we offer every client, from £95 per email.
More case studies.
Your brand could be next.
Tell us about your email programme — fixed quote within one working day.