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Case study · B2B SaaS / Adtech

B2B SaaS Lifecycle Email Programme

A six-email programme for a B2B adtech platform in a regulated industry: case studies, feature announcements, win-back and a technical newsletter — compliance-aware throughout.

ClientARMANET
PlatformHubSpot-compatible HTML
Scope6-email lifecycle programme
The emails

Real designs, straight from the programme.

ARMANET — b2b saas lifecycle email programme, email 1 of 6
ARMANET · email 01
ARMANET — b2b saas lifecycle email programme, email 2 of 6
ARMANET · email 02
ARMANET — b2b saas lifecycle email programme, email 3 of 6
ARMANET · email 03
ARMANET — b2b saas lifecycle email programme, email 4 of 6
ARMANET · email 04
ARMANET — b2b saas lifecycle email programme, email 5 of 6
ARMANET · email 05
ARMANET — b2b saas lifecycle email programme, email 6 of 6
ARMANET · email 06
What made it work

The approach.

Clean B2B design system across every email type
Case-study format that sells without shouting
Churned-client win-back sequence
Regulated-industry compliance awareness baked in
60+Email clients tested
41Real emails in portfolio
£95Single email, from
24hFixed quote turnaround
Deliverables

What you receive with this programme.

Custom design files (Figma) — yours to keep
Hand-coded, commented HTML files
Render-test report across 60+ email clients
Dark mode & Outlook verification
Upload & setup in your email platform
Mobile-ready responsive build
Accessibility & alt-text pass
Post-launch tweak round included
Platforms

Built for the platform you already use.

KLAVIYOMAILCHIMPSHOPIFY EMAILOMNISENDHUBSPOTANY ESP · RAW HTML

Every project is designed for your platform's editor and set live in your account — see Klaviyo email design or Mailchimp templates.

More from the studio
Welcome series email three — first-purchase offer design
Abandoned cart email three — incentive design
Post-purchase thank you email design
Win-back offer email design
Premium fashion campaign email design
B2B technical newsletter email design
VIP early access campaign email design
Editorial newsletter email design
Nonprofit welcome email design
Welcome series email two — brand story design
Welcome series email three — first-purchase offer design
Abandoned cart email three — incentive design
Post-purchase thank you email design
Win-back offer email design
Premium fashion campaign email design
B2B technical newsletter email design
VIP early access campaign email design
Editorial newsletter email design
Nonprofit welcome email design
Welcome series email two — brand story design
£95 / fromSingle email — designed, coded, tested & uploaded
£295 / fromFlow package — 3–5 emails, connected in your platform
See pricing →

Want something like this?

This programme combined custom email design with hand-coded HTML development — the same end-to-end service we offer every client, from £95 per email.

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