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Case study · Nonprofit

Nonprofit Welcome Series

Welcome and community emails for a veterans' nonprofit — warm, mission-first design that treats supporters like members, not donors.

ClientVeterans Valor
PlatformESP-agnostic HTML
ScopeWelcome + community series
The emails

Real designs, straight from the programme.

Veterans Valor — nonprofit welcome series, email 1 of 2
Veterans Valor · email 01
Veterans Valor — nonprofit welcome series, email 2 of 2
Veterans Valor · email 02
What made it work

The approach.

Mission-first storytelling structure
Impact stats presented with dignity
Accessible, high-readability formatting
Donation CTAs that don't guilt-trip

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This programme combined custom email design with hand-coded HTML development — the same end-to-end service we offer every client, from £95 per email.

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