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Case study · Apparel / Ecommerce

Seasonal Campaign System for an Apparel Brand

A campaign email system for a US apparel brand: limited drops, seasonal moments and community-first sends — ten emails sharing one design language.

ClientKingdom Pathfinders
PlatformShopify + ESP HTML
Scope10-email campaign system
The emails

Real designs, straight from the programme.

Kingdom Pathfinders — seasonal campaign system for an apparel brand, email 1 of 6
Kingdom Pathfinders · email 01
Kingdom Pathfinders — seasonal campaign system for an apparel brand, email 2 of 6
Kingdom Pathfinders · email 02
Kingdom Pathfinders — seasonal campaign system for an apparel brand, email 3 of 6
Kingdom Pathfinders · email 03
Kingdom Pathfinders — seasonal campaign system for an apparel brand, email 4 of 6
Kingdom Pathfinders · email 04
Kingdom Pathfinders — seasonal campaign system for an apparel brand, email 5 of 6
Kingdom Pathfinders · email 05
Kingdom Pathfinders — seasonal campaign system for an apparel brand, email 6 of 6
Kingdom Pathfinders · email 06
What made it work

The approach.

Limited-edition drop mechanics (numbered units, VIP early access)
Dark, cinematic art direction consistent across sends
Community and cause emails that don't feel like marketing
Modular system so new campaigns ship fast
60+Email clients tested
41Real emails in portfolio
£95Single email, from
24hFixed quote turnaround
Deliverables

What you receive with this programme.

Custom design files (Figma) — yours to keep
Hand-coded, commented HTML files
Render-test report across 60+ email clients
Dark mode & Outlook verification
Upload & setup in your email platform
Mobile-ready responsive build
Accessibility & alt-text pass
Post-launch tweak round included
Platforms

Built for the platform you already use.

KLAVIYOMAILCHIMPSHOPIFY EMAILOMNISENDHUBSPOTANY ESP · RAW HTML

Every project is designed for your platform's editor and set live in your account — see Klaviyo email design or Mailchimp templates.

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£95 / fromSingle email — designed, coded, tested & uploaded
£295 / fromFlow package — 3–5 emails, connected in your platform
See pricing →

Want something like this?

This programme combined custom email design with hand-coded HTML development — the same end-to-end service we offer every client, from £95 per email.

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