Email design for fashion & apparel
Drops, lookbooks and launches for UK fashion brands — emails as considered as the clothes.
What fashion & apparel brands need from email.
Every industry reads email differently — send frequency, buying cycles and design expectations all shift. We build programmes around how your customers actually behave in the inbox, not a generic best-practice template.
The usual starting points: a welcome series that converts new subscribers, abandoned cart recovery where relevant, campaign creative for launches and seasonal moments, and a newsletter that people actually open.
Design and development, together.
Everything we design gets hand-coded into bulletproof HTML and tested across 60+ email clients. If your team works in Klaviyo, Mailchimp, Shopify Email or HubSpot, we design for that platform's editor and set everything live.
Fixed GBP pricing from £95 per email — see pricing.
What you receive with every fashion & apparel project.
Your options for fashion & apparel email design, compared.
| Template galleries | Cheap marketplaces | EmailDesign | |
|---|---|---|---|
| Custom design (not a reskin) | ✗ | ✗ | ✓ |
| Hand-coded, tested HTML | ✗ | Rarely | ✓ 60+ clients |
| Outlook & dark mode handled | ✗ | ✗ | ✓ |
| Set live in your platform | ✗ | Extra cost | ✓ Included |
| Fixed quote before work starts | n/a | Varies | ✓ Always |
| One accountable studio | ✗ | ✗ | ✓ |
Built for the platform you already use.
Every project is designed for your platform's editor and set live in your account — see Klaviyo email design or Mailchimp templates.
A fit if this sounds like you.
Growing fashion & apparel brands
You've outgrown platform templates and want email that matches your brand's standard.
Marketing leads under pressure
You need launches shipped on time, tested, and converting — without managing three freelancers.
Founders doing email themselves
Hand it over. One fixed quote covers strategy, design, code and launch.
Guides worth your time.
Common questions.
Do you have experience with fashion & apparel brands?
Yes — our portfolio spans ecommerce, fashion, supplements, B2B SaaS, media and nonprofit email programmes. See the work section for real examples.
What does it cost?
Single emails from £95, flow packages from £295, with a fixed quote before any work starts.
Working in fashion & apparel?
Tell us what you're sending and where — fixed quote within one working day.