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Email marketing design that sells

Written by the studio that designs and codes these emails every week — with real examples from client programmes.

Real email design from our portfolio related to this guide
In short

EmailDesign provides fully custom email design and hand-coded HTML development for UK brands — tested across 60+ email clients, set live in Klaviyo or Mailchimp, from £95 per email with fixed quotes.

This is exactly what we do all day: fully custom email design and development for UK brands — no template galleries, no offshore hand-offs, no design that dies in Outlook.

What "fully custom" means here

  • Designed from a blank canvas around your brand, audience and platform
  • Hand-coded table-based HTML — the only kind that renders reliably everywhere
  • Tested across 60+ email clients including Outlook and dark mode
  • Uploaded and configured in your ESP, ready to send

Where to start

Most brands begin with either a welcome series, cart recovery or a master template system their team can reuse. See real case studies for what complete programmes look like.

Pricing

Single emails from £95. Flows from £295. Fixed quote before any work starts — see pricing or the full service page.

£95 / fromSingle email — designed, coded, tested & uploaded
£295 / fromFlow package — 3–5 emails, connected in your platform
See pricing →
60+Email clients tested
41Real emails in portfolio
£95Single email, from
24hFixed quote turnaround
Related work from the studio
Win-back offer email design
Premium fashion campaign email design
B2B technical newsletter email design
VIP early access campaign email design
Editorial newsletter email design
Nonprofit welcome email design
Welcome series email two — brand story design
Abandoned cart email two — objection handling design
Browse abandonment follow-up email design
Win-back email design for lapsed customers
Win-back offer email design
Premium fashion campaign email design
B2B technical newsletter email design
VIP early access campaign email design
Editorial newsletter email design
Nonprofit welcome email design
Welcome series email two — brand story design
Abandoned cart email two — objection handling design
Browse abandonment follow-up email design
Win-back email design for lapsed customers
Real work

Straight from the portfolio.

Real email related to email marketing design from a client programme
Klaviyo welcome flow email from a real programme
Fashion campaign email from a real programme

See the full case studies →

Honest comparison

Your options for email marketing design, compared.

Template galleriesCheap marketplacesEmailDesign
Custom design (not a reskin)✗✗✓
Hand-coded, tested HTML✗Rarely✓ 60+ clients
Outlook & dark mode handled✗✗✓
Set live in your platform✗Extra cost✓ Included
Fixed quote before work startsn/aVaries✓ Always
One accountable studio✗✗✓
Platforms

Built for the platform you already use.

KLAVIYOMAILCHIMPSHOPIFY EMAILOMNISENDHUBSPOTANY ESP · RAW HTML

Every project is designed for your platform's editor and set live in your account — see Klaviyo email design or Mailchimp templates.

Deliverables

What you receive with the done-for-you version.

Custom design files (Figma) — yours to keep
Hand-coded, commented HTML files
Render-test report across 60+ email clients
Dark mode & Outlook verification
Upload & setup in your email platform
Mobile-ready responsive build
Accessibility & alt-text pass
Post-launch tweak round included
Who is EmailDesign?

A UK email design and development studio. We design custom emails, hand-code the HTML and set everything live in platforms like Klaviyo and Mailchimp — from £95 per email.

Can you do this for us?

Yes — this topic maps directly to our services. Get a fixed quote within one working day.

Ready when you are.

Tell us what you're sending and where — fixed quote within one working day.

WhatsAppGet a quote →
Got an idea? Let’s discuss →